"Whether a super league forms or the Big Ten and SEC expand again, consolidation of the top brands is inevitable.
That's why Utah has partnered with a private equity firm.
That's why an oil billionaire is funding Texas Tech's roster.
It's why Washington and Oregon joined the Big Ten and Utah State jumped to the rebuilt Pac-12.
Although the structural shift itself won't unfold until the early 2030s, the back-channel discussions and fundamental strategies will play out well in advance of the next decade. They will start soon in some nooks and crannies of the college sports world, they have already begun.
BYU is spending now to show it warrants a seat at the adult table later. It's the smart move, no matter how many disappointing finishes must be endured."
Wilner on why byu is spending so many $$$ on pro sports.
And it turns out that they are pikers:
"LEXINGTON, Ky. Expectations hang from the rafters at Rupp Arena, which also echoed with disappointment too many times this season.
Kentucky men's basketball which exited the NCAA Tournament in Sunday's Round of 32, blown out by Iowa State became defined by a $22 million roster that didn't play anywhere near its price tag."
The Athletic
That's why Utah has partnered with a private equity firm.
That's why an oil billionaire is funding Texas Tech's roster.
It's why Washington and Oregon joined the Big Ten and Utah State jumped to the rebuilt Pac-12.
Although the structural shift itself won't unfold until the early 2030s, the back-channel discussions and fundamental strategies will play out well in advance of the next decade. They will start soon in some nooks and crannies of the college sports world, they have already begun.
BYU is spending now to show it warrants a seat at the adult table later. It's the smart move, no matter how many disappointing finishes must be endured."
Wilner on why byu is spending so many $$$ on pro sports.
And it turns out that they are pikers:
"LEXINGTON, Ky. Expectations hang from the rafters at Rupp Arena, which also echoed with disappointment too many times this season.
Kentucky men's basketball which exited the NCAA Tournament in Sunday's Round of 32, blown out by Iowa State became defined by a $22 million roster that didn't play anywhere near its price tag."
The Athletic